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This 30-second film, focusing on a trillion-dollar debt legacy, features young children working in difficult service and manufacturing jobs – washing dishes, hauling trash, repairing tires, cleaning offices, assembly-line processing and grocery checking – followed by the line: “Guess who’s going to pay off President Bush’s $1 trillion deficit?”
Overall Best Ad and People's Choice Winner
MoveOn.org Voter Fund’s “Bush in 30 Seconds” TV AD Contest
Child’s Pay won the MoveOn.org Voter Fund’s nationwide search for the best spot to tell the truth about the Bush Administration’s policy failures. The ad also got the highest rating from members of the public, who gave it the “People’s Choice” award as well.
Charlie Fisher is an advertising executive who was a registered Republican until the end of the first Bush administration, in 1992. He is currently on assignment in Denmark and flew in to attend the awards ceremony with his cameraman, P. Dreyer.
“I was thrilled just to participate in this contest,” Fisher said. “When we finished editing ‘Child's Pay,’ I felt it was nice—maybe a little too nice. Perhaps I learned that you don't have to paint a bulls-eye on someone’s forehead to be effective. Most importantly, my Republican father said this when I told him I was making an ad for this contest, not knowing what his reaction would be: ‘I am proud of you for taking part and acting in the world around you.’”
A panel of celebrities and political experts helped choose the winners after more than 110,000 people came to the Web site www.bushin30seconds.org in December to rate the more than 1,000 ads posted. Over 2.9 million viewer ad ratings were submitted. The contest was created by MoveOn.org Voter Fund to try to make the political process more accessible to ordinary Americans unlikely to be hired to create advertising in traditional political campaigns.
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Charlie Fisher (their other films)
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Genre: Political / Social |
| Country: USA |
Copyright Year: 2004 |
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Length: 00:00:36 |
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Label:
Film Festival Collection
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Other Info:
The Thinking Behind the Contest
“This has been an amazing experience in grassroots engagement, and all of us have been thrilled to work with such creative people,” said Eli Pariser, campaigns director for the MoveOn.org Voter Fund. “These ads give voice to the deep concerns our millions of members have with the direction our country is headed.”
The idea behind the contest, he said, was to make active involvement in politics more accessible to people who would be unlikely, in the normal way campaigns work, to be hired to create political TV advertising. “What we see, year-after-year in politics, is the same old approaches practiced by a small cadre of mostly Washington-based political consultants. And each year the enthusiasm for politics becomes dimmer and dimmer. We want to reverse that trend, by bringing ordinary people and new faces into the political discussion,” Pariser said.
Contest Judges
Together, these folks have hundreds of years of experience in the film, music, and political communities; they'll also help to ensure that the winning entry receives the attention that it deserves. We're proud to have them on board.
The Bush in 30 Seconds judging panel includes:
The judges were film star-musician Jack Black , music video director Benny Boom, political strategists Donna Brazile and James Carville , comedian Margaret Cho, actor Hector Elizondo , author-comedian Al Franken , comedian and commentator Janeane Garofalo, political pollster Stan Greenberg , film producer Ted Hope, film and stage performer Jessica Lange, writer-filmmaker Michael Mann , recording artist Moby , author-filmmaker Michael Moore , filmmaker Mark Pellington , actor-producer Tony Shalhoub , hip-hop impresario Russell Simmons , musician-film producer Michel Stipe of the band R.E.M., film director Gus Van Sant , critic and editor Katrina vanden Heuvel and Pearl Jam musician-activist Eddie Vedder .
www.moveonvoterfund.org and at www.bushin30seconds.org
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This film has never been screened
Microcinema Interview/Article:
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