"I went to Walmart and took still images of over 300 products on its shelves."

Director:   Toby Leddy  (their other films)
Producer:	Genre:  Experimental
Country:  USA	Copyright Year:  2005
Original Format:  Mobile Phone Video	Color Type:  Color
Sound Type:  Magnetic Stereo	Length:  00:01:48
Original Language:	Subtitle Language:
Label:   Blackchair Collection
Other Info: My Nokia 3650 phone is a window to the world. This unit has a screen resolution of 176 X 208 pixels. The phone shoots video. The video is in color and in a format called 3GP. The screen of the cell phone is a high-resolution, full-color display of 4,096 colors. Using the medium of the cell phone, I went to Walmart and took still images of over 300 products on its shelves. The video was shot at my home, where I paced around the room in confusion. I later de-saturated the footage, to bring a more definite since of urgency with the contrast level. The work is a response to Derek Jarman’s book, Chroma. -Leddy

Upcoming Screenings
Venue/Organization	City	Country	Date

Screening History
Venue/Organization	City	Country	Date
The Crystal Theatre	Missoula	USA	2007-01-26	Event Details
The Crystal Theatre	Missoula	USA	2007-01-25	Event Details
Mesa Arts Center	Mesa	USA	2006-12-15	Event Details
Central Cinema	Seattle	USA	2006-12-13	Event Details
Clone Digital Film Festival	Helsinki	Finland	2006-11-03	Event Details
Project 101	Paris	France	2006-10-25	Event Details
Dallas Video Festival	Dallas	USA	2006-08-02	Event Details
The Louise Hopkins Underwood Center for the Arts	Lubbock	USA	2006-07-00	Event Details
Modified Arts	Phoenix	USA	2006-02-17	Event Details
Central Cinema	Seattle	USA	2006-02-08	Event Details
Miami Beach Cinematheque	Miami Beach	USA	2005-12-29	Event Details
DiverseWorks	Houston	USA	2005-10-15	Event Details

Microcinema Interview/Article:

Compilations containing this film
	Mobile Exposure Mobile Exposure 2006 (MC-577)	2006	Program available for theatrical exhibition
	Mobile Exposure Mobile Exposure 2005 (MC-504)	2005	Program available for theatrical exhibition
	Mobile Exposure Mobile Exposure 2005 (MC-438) Long Version	2005	Program available for theatrical exhibition